Video highlights of the product's creator video. Silent on a paused screen. With sound in a break.
Videomax turns the pause and the ad break into a choice. A short teaser from a product's real social video sits on the screen. If the viewer presses play, the full ad video runs.
Opt-in television advertising
RudisCourage 2.0
Relentless improvement.
Show resumed
The viewer presses play on the remote to opt-in to the full ad video.
The creator's video runs whole, up to the length the publisher allows.
For streamers and publishers
One opt-in turns a pause ad into an ad break.
A pause ad is one impression. If the viewer presses play, the pause becomes a break with no scheduled length. You earn on the pause and on the opt-in.
The break works the same way. The teaser opens the pod as a six second spot. If the viewer presses play, the full video runs in place of scheduled spots.
Whether the full video can be skipped, and when, is your setting.
If you operate supply, identity, or measurement and want to pilot the format, we would like to talk.
Talk to us about a pilotWhy anyone presses play
The ad is already about something they are interested in.
A product ad is matched to a household from either a deterministic behavioral audience of what that household was already considering, or a probabilistic audience based on likely interest.
A product page visited, a cart started, or a brand searched
The moment is relevant because the product is already part of an active decision.
A likely interest built from modeled signals
Each opt-in, skip, and watch time result gives the audience a measurable answer.
Same teaser. Two formats.
Their screen on hold. Your product, silent, in motion.
Product, price, and a silent loop of the video in use. Press play and the full video runs with sound.
SheHikesTrail 2 Runner hiking shoe$119.95 free returns
Grip for wet rock, cushioned for the long way down.
▶ Play videoSkip
Same teaser. Two formats.
Six seconds that can become the whole break.
The break opens with the same teaser, now with sound: the creator's voice, the track, or both, as the publisher allows. Ignored, it was a six second spot. If the viewer presses play, the full video runs for as long as they keep watching.
SheHikesTrail 2 Runner hiking shoe$119.95 free returns
Six seconds of creator video, then the viewer decides.
▶ Play videoSkip
What actually plays
The video your customers already watch. Now on the biggest screen in the house.
Brands already have the ad. It's the creator walkthrough, the unboxing, the demo, the try-on that earned the sale on social.
It was never cut to 15 or 30 seconds because it never had to be.
Videomax takes that video as it is, finds the seconds that tease it best, and lets the living room decide whether to watch the rest.
Craft the teaser yourself, or let our AI build it from your videos or product data.
Our system automates creative selection based on what is predicted to perform best for each viewer.
Our platform reads your site and your catalog: products, prices, offers, logo, colors, type. It watches your videos and finds the seconds that tease. Then it composes every ad: a silent cut for the pause, a sound-on cut for the break, the branded frame around it, and the end screen. Where a product has no video, it builds a teaser from the catalog images and copy.
Craft the teaser yourself, or let our AI build it from your videos or product data.
Our system automates creative selection based on what is predicted to perform best for each viewer.
Every teaser returns a result: play or no play, seconds watched, skip point. Our system uses those results to select the teaser, cut, and layout predicted to earn the opt-in for each viewer.
Every audience is a guess. Yours gets graded.
Every audience you buy today is a prediction. Here, every impression returns an answer: an opt-in is a yes, a skip is a no, watch time says how strong.
AudienceScore, week 6
ScoreOpt-inSkip to playAvg
Lapsed purchasersEmail list87+114.6%1 : 3.21:12
Site retargeting, 30 daySite pixel79+63.9%1 : 2.60:58
In-market, outdoor apparelModeled segment54+22.1%1 : 1.30:36
Women 25 to 54, top 20 DMAsDemo and geo38-41.4%1 : 0.80:22
Lookalike, high AOVModeled lookalike23-90.9%1 : 0.40:14
Four rules
Branded
Your product, your brand, your creator video.
Opt-in
The viewer chooses whether to play.
Played whole
The creator’s video runs in its full form.
Skippable
Publishers set the skip rules.
This is opt-in television advertising.
Bring your catalog and your creator videos.