Opt-in television advertising
Traditional CTV ads get one of two responses: attention, or ignored until it ends. Videomax serves teasers to the living rooms most likely to choose to pay attention. The choice to view deepens the attention. The attention converts. The selection teaches the engine.
Attention isn't limited by time. It's limited by interest.
Videomax runs in the two moments television already has: the pause the viewer chooses, and the break the show takes. Same card, same button, same rule. It plays only if they press play.
They pause their show and your card is simply there: product, price, and a silent loop of it in use. No sound, no takeover, no countdown. Press play and the full video runs, skippable at any second. Press nothing and it was a still image on a paused screen.
The break opens with a six second invitation: your product, your loop, a play button. Ignored, it was a bumper, and the break runs as normal. Pressed, the break becomes your showroom: your full video, at its full length, for as long as they keep choosing to watch.
One system does both jobs most advertisers pay two vendors for: making the ads, and finding the living rooms that want them.
The AI reads your site and your catalog: products, prices, offers, logo, colors, type. It watches your videos and finds the seconds that loop. Then it composes every card, teaser, and end screen, on brand, at catalog scale, in minutes. Five hundred products is not five hundred design jobs. It is one upload.
The engine understands your products from your catalog and the videos themselves. It understands living rooms from what they choose: opt-ins, watch time, skips. Matching is proximity on that shared map, and every opt-in across the network redraws it. Identity partners can seed the map, so a card can meet a decision a household already started. Your social ads already learn this way. Television never has, because television never had the opt-in.
Bought it? The card stops. Sensitive purchase? Product cards never run. Private browsing never follows anyone to a shared screen.
Every audience you can buy today, deterministic match or probabilistic model, is a prediction about who will care. You pay for the prediction, you serve against it, and you never find out who in it was real. The segment you buy in month six is the same guess you bought in month one.
Here, every impression returns a verdict. An opt-in is a yes. A skip is a no. Watch time says how strong. You are not just buying a programmatic audience; you are grading it and tuning it, live, against what living rooms actually choose. Mismatches drain out, matches deepen, and the audience is better every week you run. That is the true-up, and no audience you have ever bought came with one.
Lapsed purchasers
Klaviyo, 12 month list
Site retargeting, 30 day
First party pixel
In-market, outdoor apparel
Experian, modeled segment
Women 25 to 54, top 20 DMAs
Claritas, demo and geo
Lookalike, high AOV
LiveRamp, modeled lookalike
Graded 1 to 100 on opt-ins, skips, watch time, and verified purchases
Impressions measure exposure. An opt-in is a person with a remote in their hand asking to see your product. Behind every opt-in, the seconds they kept watching, and behind those, the sale: the format is built for verified-purchase measurement, opt-ins joined to real transactions through partners who confirm the sale. The question every TV ad dodges, did it sell anything, gets a number instead of a model.
Your dashboard leads with opt-ins by product, by video, by layout. Chosen moments and completions follow. Verified purchases close the line.
Opt-ins
2.24% of 1,842,610 cards shown
Verified purchases
Watch time
The teaser earns the most opt-ins and the least watch time. The walkthrough is the opposite.
You already made the two things this needs: products and social video. Videomax does the rest.
Paste your store URL or upload your product feed, then add the social videos your products already star in. We pull your logo, colors, and type from your site, and you confirm them. One snippet on your site connects consideration to the living room.
Each product becomes a fully branded card: a silent loop of your video framed by your title, value prop, price, and offer. Your creator's video stays whole, at its full length, chaptered if it is long. Pick the layout per product, or let the engine learn which composition earns the opt-in.
Your dashboard counts opt-ins and joins them to sales. The ad itself can end in a checkout the viewer finishes on their phone, so the distance from opt-in to purchase is one screen, not one campaign.
The card sits silent until the viewer chooses it or their show returns.
Once playing, the ad can be skipped at any second. A skip is never wasted: it teaches the engine who not to tease next, the true-up on every audience guess.
A 6 second teaser or the full walkthrough. Length is set by interest, not by the ad break, and spend stops the moment interest does.
Your logo, colors, and type on every frame. The card is built from your catalog, not from a template farm.
The format is documented in the open, and every role in it is built for the partners who already do that job best.
Households are matched by identity partners through an open match provider interface. Videomax never touches user-level identity: matching stays with the parties built to do it accountably, and the format works with any provider who implements the role.
Both placements ride standard VAST and server-side stitching that ad-supported streams run today. The opt-in and the skip use tracking events every CTV player already implements. And the yield never asks for faith: for every second the format touches, revenue is floored at what standard fill would have paid, computed from the publisher's own numbers.
Opt-in events are built to join with transaction-verified attribution, so interest measured on the TV becomes purchases confirmed at checkout, across the partners who can verify a sale actually happened.
The expanded ad can end in a point of sale: a handoff the viewer completes on their phone, cart built, installment options shown on the card. Television's first ad format with a checkout at the end instead of a memory.
Bring your catalog and the videos your products already star in, and your cards are built before you pick a start date.